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1書影A "brand" new language : commercial influences in literature and culture ( Contributions to the study of popular culture ; no. 26 )南港Monroe FriedmanGreenwood Press1991南港 1F一般書架E 832/F
2書影How brands become icons : the principles of cultural branding 南港Douglas B. HoltHarvard Business School Press2004南港 1F一般書架D 675.1/H
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